Music Blog Post

Pop Genre
Pop music is popular music that originated in America and has now spread, reaching different parts of the world. The pop genre originated as a combination of different music styles. Today, styles such as urban, country, rock ,dance, and Latin are all incorporated into the pop genre. Pop music is mostly popular among the younger generations. It's popular among Millennials by 40% and amongst Generation X by 27%. The whole purpose of pop music is to appeal to a general audience. Therefore, the use of a mainstream style and a simple song structure is typically used. Some of the most famous pop songs tend to have a catchy chorus and hooks. The pop industry is heavy on recording, technology, and production, rather than live performance. Some of the most famous pop artists consist of Ariana Grande, Taylor Swift, Harry Styles, Kesha, Justin Bieber, and the list goes on.

Marketing Trends 

Snapchat Filter 

Since pop appeals to a younger audience, what better way than to market and promote through social media. It is popular among pop artists/bands to post  of audio or a music video on instagram to promote their new or upcoming music. Pop artist Harry Styles, used a trail of clues through videos, corners of the internet and social media in order to get an interactive scavenger hunt. Another marketing trend pop artists use is to promote their music through twitter and snapchat. Through Twitter, artists usually create a trend among their fans and create hashtags. This allows fans to interact with the artists/bands and at the same time spread and promote new music releases. Through Snapchat, pop artists usually create filters with a snippet of their song. When used the sample of their song is played on a loop. An example of this was when pop artist, Calvin Harris first promoted his song "Slide" through Snapchat, by creating a filter. A marketing trend not only popular with pop but with many other genres is creating merch that shows the artists/band's name or a symbol that represents the band. Trending dances on TikTok, is another marketing trend for the poop genre. Vinyl sales is something that is trending among the younger generations since it gives a vintage aesthetic. Pop album vinyl sales are the second most popular at 25.6%.


Development of the Band's Brand
To develop the brand of my band, my group and I started off by creating a symbol that is meaningful and relates to the band name. Having a symbol allows fans to feel connected and tied to the band and band members. The name of the band is spelled Romat!c Di^ision, because if you were to align the arrow from "Di^ision" to the exclamation point in "Romant!c", you create the band symbol. The purpose of this is also so the fans feel connected because they know something others don't know. Since our band is of the pop genre, we decided to use the bold colors red, black. These bold colors are popular among artists/band themes because when used together they are eye-catching. We also used white as part of our theme colors to balance out the bold red and black. These theme colors are also seen throughout the website and merch that I created. To promote the band we created social media accounts on Instagram, Twitter, and Snapchat. On Instagram snippets of the music video and new music announcements were posted. On snapchat, we created a filter that plays our music when used. To further reach our target audience, we created a trending dance on TtikTok. In order to get local recognition we made a local tour in Florida and made a list of venues were we were going to perform. In order to make our music more accessible we made sure our music was available through digital distribution and also through physical vinyl copies.

Marketing Products
To further promote my band I created a website thats associated with the theme colors. On the website you can learn about the background of the band, performance locations/dates, album releases. On the website, links to the social media accounts are included in order for quick access. On the website there is also a shop tab where the costumer can purchase merch. The merch includes hoodies, shirts, hats, phone cases, and vinyl albums. There are two different designs on the merch. One is a design of the band and the other is the design of the new album/local tour.

Sample Merch: